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Background:
MSc in Marketing & Media Management and BSc in Business & Economics from Stockholm School of Economics. Exchange semester at Wirtschaftsuniversität Wien in Vienna, Austria. Joined Lynxeye in 2017.

Favorite brand:
Nike. I am a big fan of brands that dare to take a stand for a greater cause. Nike has become more than just a great shoe by inspiring all of us to compete against ourselves – and win. Nike motivates us to reach higher, to strive for greatness, and to become better versions of ourselves. We just happen to wear Nike sneakers on our way there.

Why Lynxeye:
I believe the brand’s role in driving business is growing more important today than ever before. And Lynxeye’s commitment of building brands that will truly matter to people tomorrow, brands that are driven by a clear purpose, really gets me going. Working alongside highly intelligent, yet humble people who share my passion for brands doesn’t hurt either.  

olle.ericson@lynxeye.com

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