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Master of Science in Business Administration from the Stockholm School of Economics and studies at Rotterdam School of Management. Then Lantmännen (3 years) and Johnson & Johnson (4 years). Have had several brand related positions and worked with strong local brands like AXA and IPREN as well as global brands like LISTERINE, before I joined Lynxeye in 2015.

Favorite brand

There are so many! To mention one, Aftonbladet stands out with their deep market understanding. They seem to know what their target group wants before they know themselves. This enables Aftonbladet to continuously create content and solutions that engage – and to grow!

Why I work at Lynxeye

I truly believe that insights about the end customer are key to long term market success. At Lynxeye, we challenge ourselves to unlock this potential in our clients’ businesses and together create the success stories of tomorrow.


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