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Background

Graduate from Stockholm School of Economics. Quite a few years in the international ad agency business (two in London). Five years in reality (two Marketing Director roles).

Joined Lynxeye 2004 and 2009!

Favorite brand

There are many. Professionally I’m very impressed with the way Nespresso have built their brand. A great product, a succinct and motivating strategy, executed with extreme consistency and quality at every consumer touch point.

Personally I’d have to say that I’m quite fond of PINK, the English shirt brand, and Starbucks (only in the US though).

Why I work at Lynxeye

I love brands and firmly believe that a great brand is central to long term business success. At Lynxeye I have an opportunity to help build brands that truly matter – both to their target groups and their companies.

ulf.hallstrom@lynxeye.com

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