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Background

MSc in Business Administration from Stockholm School of Economics. Over 15 years professional experience of business and brand strategy development both as a line manager (Barilla, MTG) and as a management consultant.

International experience from FMCG, retail, public service, health services and financial services with clients such as ICA, MAX Burgers, Health & Fitness Nordic, If, Jernhusen, SVT.

Favorite brand

Expertise in  successfully developing and implementing people driven, sustainable strategies with positive impact on society and business results, driving change towards truly sustainable and purposeful business.

Why I work at Lynxeye

I am fascinated over brands that truly live their purpose and make a difference for humanity by integrating sustainability in their core business. Patagonia is a classic example on how a brand can contribute to a better world in a people relevant way, and use business to inspire.

 

sara.watz@lynxeye.com

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