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Background

Master of Science (M.Sc.), Bioengineering and Biomedical Engineering, Linköping University. One year with Universum. Joined Lynxeye in 2014.

Favorite brand

Definitely Tesla. They have effectively rebranded the electric car, changing our perception from a golf cart to a high premium sports car. By stating a crystal clear vision and sticking to it, Tesla has managed to become a true success story.

Why I work at Lynxeye

At Lynxeye I get to work with passionate and driven colleagues in an inspiring environment. It gives me the opportunity to help companies improve their brands by gaining insights from quantitative research.

sara.heidenvall@lynxeye.com

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