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Background

14 years of combined consulting and line management experience from Pricewaterhouse Coopers management consulting and Accenture focused on process & change, marketing transformation and CSR & sustainability, followed by 4 years in line management roles in business development at Arla and brand development, marketing and CSR at Lernia before joining Lynxeye in 2012.

Favourite brand

That is a tricky question, one that is close at heart is Lego - how they managed to turn the company from the brink of bankruptcy into one of the world’s most loved brands with category outstanding business results is quite remarkable. By becoming more consumer-driven and staying true to their purpose of inspiring and developing the builders of tomorrow they have managed to make the brand relevant for young and old builders, speaking to the creative mind with its creative play experiences.

Why I work with Lynxeye

The combination of talented, driven yet humble colleagues and a strong values driven culture centered around a passion for brands and understanding what drives consumers to love a brand. In doing so having the opportunity to work on a global arena building brands that truly matter focusing on purpose driven growth.

pernilla.rosendahl@lynxeye.com

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