Qualitative researcher at Borell Market Research (Later GfK Sweden). Qualitative research and customer insight is my specialty. With almost 20 years of experience I have helped brands across the globe establish meaningful consumer connections by moving beyond the obvious. Joined Lynxeye in 2000.
The entrepreneurship of Spotify
Why I work at Lynxeye
Identifying customer insights that are really valuable for creating business results and turning customer understanding into actionable plans – how great isn't that!