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Qualitative researcher at Borell Market Research (Later GfK Sweden). Qualitative research and customer insight is my specialty. With almost 20 years of experience I have helped brands across the globe establish meaningful consumer connections by moving beyond the obvious. Joined Lynxeye in 2000.

Favorite Brand

The entrepreneurship of Spotify

Why I work at Lynxeye

Identifying customer insights that are really valuable for creating business results and turning customer understanding into actionable plans – how great isn't that!


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