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Degree of Masters in Business Administration from Uppsala University and Ecole de Commerce Solvay. 6+years with P&G and co-founded Lynxeye with Johan, 19 of August 1999. Frequent guest speaker within academia and at global conferences. Launched Lynxeye in Asia via our Singapore office for the past 3 years.

Favorite Brand

Frankly – I’m still looking. My favored brand would be a brand that mixes it’s integrity with the agility to be intriguing also for today’s consumers. Meanwhile I’ll settle with Shang-Xia a brand that brings the excellence of Chinese craftsmanship into contemporary lifestyle in a magical way

Why I work at Lynxeye

The idea with Lynxeye has always been and will always be to create Brands that matter to people. There are so many meaningless me-too products out there that the world could live without. To be part of creating those brands that make a difference is a lifelong passion and Lynxeye is the embodiment of it.


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