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Background
Master in Science and Business Administration from Stockholm School of Economics with a specialization in consumer marketing. Eight years marketing experience from Procter & Gamble working on several brands, categories and geographies both locally in Nordics and globally in the EMEA headquarter. Joined Lynxeye in 2016.

Favorite brand
I have several, but one of them would be McDonald’s the two key reasons being:

i) The trust that the company puts in its young employees. It was my first job and not only was it fun but it was also a great place to learn the true meaning of service, customer-handling and taking responsibility for my own but also others’ development.

ii) The transformation that the brand has gone through in the past years into providing healthier options as a part of the overall shift in society towards doing the right thing by putting people, processes and practices into place to make quality food and more responsible sourcing choices.

Why I work at Lynxeye
I love brands and have always had a passion for understanding the consumer, customer and the market they operate in. Working at Lynxeye I can use my analytical skills to develop insight driven, creative and innovative solutions that not only wins in the marketplace but builds brands that matter.

anna.bjork@lynxeye.com

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@lynxeye.com
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