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Background

BSc in Marketing and Accounting & Financial Management and MSc in Marketing & Media Management as well as in International Management (CEMS), all from Stockholm School of Economics. Exchange studies at Bocconi University. Former professional basketball player. Previous experience with media analysis at Whispr Group as well as digital marketing at Infosys in India. Joined Lynxeye in 2016.

Favorite Brand

The first brand coming to mind is Apple. I think it is quite fascinating how they always have the consumer in mind, working with design and user friendliness as the core when building one of the most loved and valuable brands in the world. They have also done a great job when designing their ecosystem, resulting in that they now have a large base of loyal consumers, myself included.

Secondly, I would like mention TOMS. I think it is inspiring how the founder created a profitable business model from an altruistic idea of contributing to those in need. In the future, I think that we will see more brands like this that are guided by a strong purpose.

Why I work at Lynxeye

Working here gives me the opportunity to combine my analytical and creative skills to help building brands that really matter. I believe in the way of working, using consumer insights as the starting point when helping our clients develop their businesses. Also, the people here at Lynxeye are very bright and inspiring, yet humble and team-oriented, which makes it a great place working at.

jenny.lidgren@lynxeye.com

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