Background M.Sc. and B.Sc. in Business and Economics at Stockholm School of Economics with specialization in Marketing & Media Management (M.Sc.) and Accounting & Financial Management (B.Sc.).
Exchange studies at Macquarie University in Sydney.
Work experience from H&M, freebee and 3 years as Brand consultant at BlueCarrot before joining Lynxeye in 2016.
Favorite brand Spotify has really changed the way people consume music, and is also great at creating a positive customer experience (nothing makes me long for Monday mornings as much as an updated Discover weekly playlist). Not only have they gotten millions of people worldwide to pay 100 SEK a month for music, they also inspire with different ways to discover new music.
Why I work at Lynxeye Understanding consumers’ minds and behaviors have always fascinated me, and to create brands that will be a force for positive change in the future is really engaging! Together with a strong belief in the power of brands and the strength of combining brand strategy with business and people insights, Lynxeye seems like the perfect place to be.