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Background
MSc in Economics and Business Administration – International Marketing and Management from Copenhagen Business School. BSc in Business and Economics from Lund University. Exchange studies at HKUST, Hong Kong University of Science and Technology.

Favorite brand
One tricky question…But I do enjoy the Always brand. For making a low involvement product very engaging and emotionally strong when moving from functional attributes to building girls confidence with #LikeAGirl. 

Why I work at Lynxeye
I am a great believer in our outside-in approach and the importance for companies to understand their customers undiscovered needs in order to prosper in tomorrow’s market. Working at Lynxeye I get to use these insights to be a part of business’s journeys towards creating greater meaning both for their company but also for the world around them, leading to great results. Having a great time at work with colleagues that are both a sharp-minded at the same time as they are fun and humble is the icing on the cake.  

emmy.larsson@lynxeye.com

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