Background MSc in Strategic Communication and BSc in Business Administration, Lund University. Previous professional experience from working with communication consulting at Prime & United Minds. Joined Lynxeye in 2018.
Favourite Brand There are many, and I basically change my mind every week. However, right now it is Klarna for sure. I love how they have created emotional engagement around their brand by doing the exact opposite of what traditional banks would do – it’s just brilliant!
Why I work at Lynxeye I thrive in the intersection between profound consumer knowledge, perceptive business understanding and visionary strategies. While Lynxeye embodies all of this, I am also part of building brands that really matter for people and society.