MSc in Business & Management and BSc in Business & Economics from Stockholm School of Economics. Specialization in management, marketing and innovation. Previous brand strategy experience from several global brands at Lynxeye and in previous jobs at Procter & Gamble, L’Oréal and Orkla. International expertise within brand strategy, business analysis and concept development. Special interest in the FMCG industry, consumer insights and new market trends.

Favourite brand 
Nike, because they bring inspiration and innovation to every athlete in the world (meaning all people) with a strong brand purpose and distinctive emotional and functional brand benefits.

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  • Alice Hedlund
  • Andreas Asplund
  • Anna Björk
  • Christian Ihre
  • Ellen Lehtimäki
  • Emma Barrebo
  • Emmy Larsson
  • Isabella Argiriou
  • Isabelle Norén
  • Jenny Lindén

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