Background MSc in
Business & Management and BSc in Business & Economics from Stockholm
School of Economics. Specialization in management, marketing and innovation. Previous
brand strategy experience from several global brands at Lynxeye and in previous jobs at Procter & Gamble, L’Oréal and Orkla. International
expertise within brand strategy, business analysis and concept development.
Special interest in the FMCG industry, consumer insights and new market trends.
Favourite brand Nike, because they bring inspiration and innovation to every athlete in
the world (meaning all people) with a strong brand purpose and distinctive
emotional and functional brand benefits.