Background Background in advertising and sales from Amedia Norway. Bachelor in Business and Administration, Vestfold University College, Norway. One year exchange student at Monfort College of Business, USA. Master of Science in Consumer and Business Marketing, Stockholm University, Sweden. Joined Lynxeye in 2015.
Favorite brand Perhaps a bit biased as a Swede. I admire the journey Volvo has made over the last years. With impressive product development and a complete makeover of the brand, I believe Volvo has managed this transition with integrity. Understanding and adapting to their customers changing needs Volvo has revealed their better version, yet staying true to who they always have been.
Why I work at Lynxeye The world is changing more rapidly than ever. With the consumer in the driving seat, the push-economy turns into a pull-economy. I believe the biggest challenge for companies today is to be agile enough to cope with disruptive market changes, yet stay true to a higher purpose beyond economic benefits.
Lynxeye definitely share this view and has the capacity and competency to reveal the insights to overcome these challenges. With an ambitious and professional, yet humble and unpretentious culture, Lynxeye provides me the opportunity of working with the most exiting questions in a most rewarding environment.