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Background

MS.c. in Marketing and Media Management and BS.c. in Business and Economics from Stockholm School of Economics. Exchange studies at Indian Institute of Management in Ahmedabad and at Bordeaux Ecole de Management. Joined Lynxeye in 2015.

Favorite brand

Patagonia. Because their work for a greater good, preserving nature, is so well in line with their business, outdoor clothing and gear. I think that they are serious, humble and creative in their work. For example, they have a tool that allows both co-workers and consumers to track natural, social and economic effects of Patagonia products along the supply chain, increasing transparency and the feeling of working together towards a common goal.

Why I work at Lynxeye

Four main reasons: 1) The passion for brands as a carrier of personality that allows for real and strong relationships between companies and consumers. 2) The belief in human insight as the basis for building strategies that can be successful in the long term. 3) Using purpose as a part of the brand building model with the ambition to create positive change in the world. 4) The “lynxes”, because they are smart, driven, humble, caring and fun to be around.

emma.barrebo@lynxeye.com

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